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Marketing Undergraduate Program (B.S., 4 Years)

Please contact to department and/or faculty for detailed information about courses.

Ref. Course Code Course Title Lec. Lab Tut. Credit ECTS Syl.
Semester 1
C3711 MGMT101 Introduction to Business - I 3 - - 3 6
C3712 ENGL181 Academic English - I 5 1 - 3 4
C3712 ENGL191 Communication in English - I 3 1 - 3 4
C3713 MATH103 Mathematics for Business and Economics - I 3 1 1 3 6
C3714 ECON101 Introduction to Economics - I 3 - 1 3 7
C3715 MGMT171 Introduction to Information Technology - I 3 - 1 3 5
C3716 TUSL181 Turkish as a Second Language 2 - - 2 2
C3716 HIST280 Atatürk İlkeleri ve İnkilap Tarihi 2 - - 2 2
Semester 2
C3721 MGMT102 Introduction to Business - II 3 - - 3 7
C3722 ENGL182 Academic English - II 5 1 - 3 4
C3722 ENGL192 Communication in English - II 3 - 1 3 4
C3723 MATH104 Mathematics for Business and Economics - II 3 1 1 3 6
C3724 ECON102 Introduction to Economics - II 3 - 1 3 7
C3725 PSIR101 Introduction to Global Politics - - - 3 6
Semester 3
C3731 ECON203 Microeconomics for Business 3 1 - 3 7
C3732 MGMT211 Business Communication 3 - - 3 6
C3733 STAT201 Statistics - I 3 1 - 3 6
C3734 UE01 University Elective - I 3 - - 3 4
C3735 ACCT201 Principles of Accounting - I 3 1 - 3 7
Semester 4
C3741 MGMT202 Organizational Behavior 3 - - 3 6
C3742 MGMT260 Business Law 3 - - 3 7
C3743 ACCT202 Principles of Accounting - II 3 1 - 3 7
C3744 UE02 University Elective - II 3 - - 3 4
C3745 AE01 Area Elective - I 3 - - 3 6
Semester 5
C3751 MRKT301 Marketing 3 - - 3 6
C3752 FINA301 Financial Management 3 1 - 3 6
C3753 MGMT303 Human Resource Management 3 - - 3 6
C3754 UE03 University Elecitive - III 3 - - 3 4
C3755 AE02 Area Elective - II 3 - - 3 6
Semester 6
C3761 MGMT322 Quantitative Analysis 3 1 - 3 7
C3762 MRKT318 Sales Management 3 - - 3 7
C3763 MGMT308 International Business - I 3 - - 3 6
C3764 FINA302 Money and Banking 3 - - 3 6
C3765 AE03 Area Elective - III 3 - - 3 6
Semester 7
C3771 MRKT435 Advertising 3 - - 3 6
C3772 MRKT409 International Marketing Strategy 3 - - 3 6
C3773 MGMT405 Production Management 3 1 - 3 6
C3774 MRKT405 Consumer Behavior 3 - - 3 6
C3775 AE04 Area Elective - IV 3 - - 3 6
Semester 8
C3781 MRKT402 Marketing Research 3 - - 3 6
C3782 AE05 Area Elective - V 3 - - 3 6
C3783 AE06 Area Elective - VI 3 - - 3 6
C3784 MGMT472 Applied Research Methods for Business 3 - 1 3 6
C3785 MGMT424 Business Policy 3 - - 3 6