Another social responsibility project was organized by the Genesis IMC Agency operating under the Eastern Mediterranean University (EMU) Faculty of Communication, Department of Public Relations and Advertising. The agency is under the coordination of EMU Department of Public Relations and Advertising Chair Assoc. Prof. Dr. Anıl Kemal Kaya.
Many local products were introduced in stands set-up outside the EMU Communication Faculty during the “Saving, Investment and Turkish Goods Week”. Local brands including Minder, Ekor, Bafra, Lemonadda, Lefkoşa Con Coffee and Ten Ten provided sponsorship in the introduction of products. At the event at which both local and international students tasted and received information about local products the most popular products were halloumi, gabbar pickles and green olives.
The event was also attended by EMU Faculty of Communication Dean (a.) Assoc. Prof. Dr. Agah Gümüş, Department of Cinema and Television Chair Assoc. Prof. Dr. Bahire Özad, Department of Public Relations and Advertising Chair Assoc. Prof. Dr. Anıl Kemal Kaya and Vice Chair Asst. Prof. Dr. Umut Ayman, who provided support for the students.
Speaking at the event, Assoc. Prof. Dr. Gümüş congratulated students operating in the agency for carrying out this meaningful event stating that they will always support such activities. Assoc. Prof. Dr. Kaya drew attention to the importance of promoting Cypriot goods and introducing them to international students. Department Vice Chair Asst. Prof. Dr. Ayman also congratulated students indicating that such promotion is important in order for local goods to be favoured.
Faculty of Communication Research Assistant and Genesis IMC Agency event coordinator Mürüde Özen stated that during their stay in Cyprus international students don’t become familiarised with local brands and that this event aims to promote these brands and lead to their support. Özen concluded by thanking all event sponsors.